Keywords: Complementary Feeding; Malnutrition; Food Fortification; Breastfeeding; Early Childhood Development

Definition

Programs that aim to prevent malnutrition and improve nutritious diets, essential nutrition services and positive nutrition practices for women of reproductive age and children in their early years and detect and treat child wasting when it occurs.


Rationale

Good nutrition is fundamental for the health and well-being of women and their unborn babies. Well-nourished women have better health, safer pregnancies, and are more likely to access equal opportunities and participate fully in society. A mother’s nutrition status is also a powerful determinant of her children's survival, growth and development, influencing nutrition and health status throughout life and into the next generation. Anaemia and undernutrition during pregnancy significantly increases the risk of maternal mortality, obstetric complications and low birthweight infants. The poorest and most disadvantaged women and adolescent girls are especially bearing the brunt of undernutrition, micronutrient deficiencies and anaemia, with consequences that carry over generations.

Infancy and early childhood (i.e. the first 5 years of life) are a time of rapid growth and nutritional vulnerability during which young children undergo vast physiological changes. The first two years of life are especially crucial, and the absence of exclusive breastfeeding in the first six months, and the lack of diverse and nutritious complementary foods, thereafter, can lead to stunting, wasting and micronutrient deficiencies and can predispose children to overweight, obesity and diet-related noncommunicable diseases.

Maternal and early childhood nutrition interventions to support optimal nutrition, growth and development are most impactful in the first 1000-day from conception until two years of age and continue until five years of age.

Globally, one in four children are living in severe child food poverty in early childhood, amounting to 181 million children under 5 years of age. Children living in severe child food poverty are missing out on many nutrient-rich foods, while unhealthy foods are becoming entrenched in the diets of these children, placing them at risk of becoming overweight. The global food and nutrition crisis and localized conflicts and climatic shocks are intensifying severe child food poverty and the risks of malnutrition, especially in fragile countries.


Key interventions

1. Support for good health and nutrition for women before and during pregnancy, and during breastfeeding

  • Nutrition information, education and counseling, healthy weight gain monitoring, multiple micronutrient supplementation, family planning and prenatal counseling, and mental health, for all women before pregnancy.
  • Multiple micronutrient supplementation (MMS) (or other iron-containing supplements), deworming prophylaxis, weight gain monitoring, quality nutrition information, education, counselling, and support for all pregnant women delivered through the health facilities and through community health and nutrition workers.
  • Quality nutrition information, counseling, and support during antenatal and postnatal care in line with the WHO’s Recommendations on Antenatal Care for a Positive Pregnancy Experience.
  • Anemia testing in pregnancy for early detection and support for preventive interventions for those at-risk; frequent follow-up visits and/or referral to higher health facility and promote effective information sharing for at-risk women among health workers and health facilities.
  • Support for women for their own production of nutritious foods through home gardening, small livestock programmes through agricultural support services and community groups.
  • Maternity benefits including social assistance (unconditional cash or vouchers) for all pregnant women and maternity leave including for those women working the informal sector.
  • Food supplements, such as balanced energy protein supplements for women particularly in contexts of high food and nutrition insecurity.

2. Protection and promotion of breastfeeding

a. Breastfeeding Promotion and Support:

  • Implementing the Ten Steps to Successful Breastfeeding in maternity facilities, including providing breastmilk for sick and vulnerable newborns.
  • Improving access to skilled breastfeeding counselling as part of comprehensive breastfeeding policies and programmes in health facilities.
  • Strengthening links between health facilities and communities, and encourage community networks that protect, promote, and support breastfeeding.
  • Strengthening monitoring systems that track the progress of policies, programmes, and funding towards achieving both national and global breastfeeding targets.

b. Breastfeeding Protection:

3. Protection and promotion of age-appropriate complementary feeding, positive feeding practices and responsive care and stimulation in from 6 months to 2 years of age.

a. Complementary feeding services:

  • Deliver quality counseling and nutrition services, investing in community health and nutrition workers, particularly in underserved areas.
  • Provide appropriate food supplements, home fortificants and micronutrients for vulnerable children through national programmes, especially in food-insecure and humanitarian contexts.
  • Promotion of child growth and development through regular monitoring and the early detection and management of malnutrition.
  • Quality support for early childhood care and stimulation to promote child development, learning, and social skills with appropriate information and skills.

b. Complementary feeding regulations:

c. Production of nutritious complementary foods

  • Stimulate the production of and access to nutritious foods that can be included in young children’s diets, including locally produced foods, particularly for vulnerable children and in fragile and food-insecure contexts.
  • Incentivize local production of safe, nutritious, affordable, sustainable commercially produced complementary foods that comply with the highest quality and safety standard and WHO guidance on ending the inappropriate marketing and promotion of foods for young children.

d. Micronutrient supplementation and deworming for young children: Especially in areas where children’s intake of vitamin A and iron through diets or fortified foods is poor and in settings where there is evidence of vitamin A and iron deficiency in young children. Interventions should be aligned with global and national guidelines and support for integration into routine services for children.

  • Children aged 6–59 months should receive two high-dose vitamin A supplements per year, spaced four to six months apart and delivered through routine health services at facilities and in communities. Deworming prophylaxis should be provided to all children from 12 months of age in areas where the prevalence of soil-transmitted infections is high annually or biannually depending on the national protocol.
  • To prevent iron deficiency anaemia (IDA) in early childhood, in geographies with a known high burden of IDA, children from 6 months of age should be provided with iron-containing supplements such as micronutrient powders (MNPs) or small quantity lipid nutrient supplements (SQ-LNS) that can be used through home fortification or therapeutic iron supplements or drops when iron deficiency anemia is confirmed.

4. Prevention, detection and management of child wasting

Prevention

  • Ensure that infants benefit from early initiation and exclusive breastfeeding from birth to 6 months as a key preventive measure. One intervention to support this is the implementation of the Baby Friendly Hospital Initiative (BFHI) including the Ten Steps to Successful Breastfeeding in all maternity services, including through community-based health facilities.
  • Ensure the adoption at national level down to community level of the nurturing care framework to deliver vital feeding, stimulation, and care practices in the first two years of life and beyond.
  • Enable young children to benefit from adequate, quality, safe and appropriate complementary foods using locally produced foods, where possible – while breastfeeding continues – and nutrition supplements when required especially in food insecure and fragile contexts.
  • Enable vulnerable households with pregnant and breastfeeding women and children under 2 years of age to access social protection programmes – including cash, vouchers, or in-kind food transfers.
  • Invest in social behavioral change (SBC) interventions to be delivered at health facility and community level, including interpersonal counselling and mass media communication on IYCF practices, nurturing care and other healthy practices for child growth and development.

Early detection and referral for children with wasting

  • Ensure implementation of regular community mass screening and active case finding in vulnerable areas/population as well as other health facilities and community-based approaches (e.g. mothers’ groups) to find children with wasting and refer to, or deliver the appropriate care for them and their families.
  • Where feasible, use digital tools such as mobile health technology for real time monitoring to track growth metrics and screening outcomes to enable timely responses, adaptive management, and follow-up.

Management of wasting, children with severe and moderate acute malnutrition

  • Ensure that all children with severe wasting and medical problems access life-saving care including nutritional treatment with therapeutic foods and medical treatment alongside essential psychosocial stimulation services. Care can be provided at hospital level or as close to the child’s home as possible, and in some contexts via community health workers directly in the community.
  • Ensure that children with moderate wasting have access to outpatient nutritional care which may entail counselling alone or alongside assistance to increase access to local nutrient-dense foods or providing specially formulated foods (SFFs); depending on the needs of the individual child and/or the population.
  • Ensure that services delivering care for children with wasting can carry out assessments of the mother or caregiver and refer to or provide appropriate support, taking a family-centered approach.
  • Ensure that services offering outpatient nutritional care for children with moderate wasting have staff with the capacity to perform health assessments and refer where appropriate as well as providing psychosocial stimulation and counselling on nutrition and health.
  • Prevent relapse and ensure ongoing healthy growth and development by investing in post-exit (from outpatient care) interventions: these include IYCF counselling; psychosocial stimulation; SBC interventions, food/cooking demonstrations and referral to - if eligible - social protection programmes that target poor and vulnerable households.
  • Increase the availability of local, appropriate and affordable nutrient-dense foods to meet the elevated needs of children with moderate wasting to enable their recovery and ongoing healthy growth and development through technical and financial support to local producers while leveraging social protection mechanisms to ensure vulnerable households can access these foods.

5. Strengthen social protection systems for nutrition

  • Formulation of social policies and social protection programmes that improve women’s and children’s nutrition, such as social protection (cash or vouchers) that enable the affordability of nutritious foods for women and other benefits such as parental and maternity leave, family-friendly policies and affordable childcare, health insurance and fee waivers for women.
  • Promoting access to and use of nutritious, safe, diverse, and affordable foods as part of a young child’s diet including through social protection (cash or vouchers) and through the local production of nutritious foods.
  • Women's empowerment: such as time management, workload, income support and decision-making power in relation to food practices and intrahousehold distribution.

6. Implement Social Behavior change interventions

  • Develop and implement large-scale social and behavior change interventions to address the barriers and enablers of best health, nutrition, early stimulation and child protection practices among caregivers of young children.

All women of reproductive age, and children from birth to 5 years.

Overview

Several studies demonstrate that nutritional interventions during pregnancy and early childhood play a significant role in improving food security and reducing poverty. A systematic review conducted by Halim et al. (2015), based on 29 empirical studies published between 2000 and 2013 and drawing on data from 13 low- and middle-income countries, reveals that maternal and childhood participation in nutrition interventions increases individuals’ income in adulthood by up to 46%, depending on the type of intervention, demographic characteristics, and country context. These findings support the conclusion that improved nutrition during critical developmental periods enhances cognitive development, educational attainment, and physical capacity, key components of human capital formation, thereby increasing productivity and earning potential over the course of life. Additionally, UNICEF (2024) underlines that interventions aimed at improving nutrition in early life can help break cycles of poor health, low productivity, and limited economic mobility.

Evidence from selected countries

India: In 2018, India launched the Nationwide Nutrition Program (Poshan Abhiyan), which aims to improve nutritional outcomes for children, pregnant women, and lactating mothers. The programme seeks to reduce stunting, undernutrition, anaemia, and low birth weight by 2–3%. The World Bank (2024) evaluated key nutrition indicators across two periods (2015–16 and 2019–21) in 11 states. The results of the evaluation show that child stunting decreased significantly from an average of 41% to 37%, child wasting declined from 22% to 20%, and exclusive breastfeeding increased from an average of 54.1% to 64.6%.

Ghana: Launched in March 2018, the Ghana Maternal and Child Health Record Book (MCHRB) project is a national initiative to improve health and nutrition outcomes for mothers and children. It replaces separate maternal and child booklets with a single, combined home-based record that tracks a mother’s pregnancy through to her child's fifth birthday. According to JICA (2025), users of the book demonstrated increased knowledge of exclusive breastfeeding duration and met minimum dietary diversity and meal frequency standards. The project also contributed to high recall rates of nutritional advice, accurate birth weight recording, progress towards stunting reduction targets, increased Vitamin A supplementation, and higher utilization of infant and young child feeding counseling visits. This is in line with the findings of the systematic review conducted by Wignarajah et al. (2022) on the Maternal and Child Health Handbook, based on articles indexed in the MEDLINE Ovid database from 1946 to January 2021. The review concludes that the MCH Handbook is an effective tool that positively influences the behaviours of pregnant women regarding immunization, breastfeeding, nutrition, child development, and the management of childhood illnesses.

United Kingdom: The Healthy Start scheme provides targeted nutritional support to pregnant women, new mothers, and children under four years of age in low-income households across the United Kingdom. McFadden et al. (2014) report that participating women stated that the vouchers increased both the quantity and variety of fruit and vegetables consumed by themselves and their children. Using a quasi-experimental design, Ford et al. (2008) compared nutrient intake and fruit and vegetable consumption among low-income pregnant and postpartum women before and after the replacement of the Welfare Food Scheme with Healthy Start. Their results show that women participating in Healthy Start had significantly higher intakes of energy, iron, calcium, folate, and vitamin C, as well as higher fruit and vegetable consumption. In addition, Griffith et al. (2018) exploit quasi-experimental variation by comparing households whose pre-policy fruit and vegetable spending was below the voucher value (“distorted”) with those already spending above it (“infra-marginal”). The study finds that Healthy Start increased fruit and vegetable purchases by approximately £2.40 per month per eligible household, representing about a 15% increase compared to pre-programme spending. Among households that actively used the vouchers, the increase was closer to £3 per month, or around 19%.

Bangladesh: Implemented from 2010 to 2014, Alive & Thrive (A&T) was a major nutrition initiative managed by FHI 360 that worked to reduce undernutrition and death among mothers, infants, and children. The programme aimed to improve breastfeeding practices through intensified interpersonal counseling (IPC), mass media (MM), and community mobilization (CM) intervention components delivered at scale in the context of policy advocacy (PA). Menon et al. (2016). evaluated the population-level impact of intensified IPC, MM, CM, and PA (intensive) compared to standard nutrition counseling and less intensive MM, CM, and PA (non-intensive) on breastfeeding practices in Bangladesh and Viet Nam.  The study found that, at-scale interventions combining intensive IPC with MM, CM, and PA had greater positive impacts on breastfeeding practices in both countries than standard counseling with less intensive MM, CM, and PA.


References
Ford, F. A., Mouratidou, T., Wademan, S. E., & Fraser, R. B. (2008). Effect of the introduction of “Healthy Start” on dietary behaviour during and after pregnancy: Early results from the “before and after” Sheffield study. British Journal of Nutrition, 101(12), 1828–1836.

Griffith, R., von Hinke, S., & Smith, S. (2018). Getting a healthy start: The effectiveness of targeted benefits for improving dietary choices. Journal of health economics, 58, 176-187.

Halim, N., Spielman, K., & Larson, B. (2015). The economic consequences of selected maternal and early childhood nutrition interventions in low- and middle-income countries: A review of the literature, 2000–2013. BMC Women’s Health, 15, 33.

JICA. (2025). Impact evaluation of the Maternal and Child Health Handbook in the Republic of Ghana. JICA Ogata Sadako Research Institute for Peace and Development. Japan International Cooperation Agency

McFadden, A., Green, J. M., Williams, V., et al. (2014). Can food vouchers improve nutrition and reduce health inequalities in low-income mothers and young children: A multi-method evaluation of the experiences of beneficiaries and practitioners of the Healthy Start programme in England. BMC Public Health, 14, 148.

Menon, P., Nguyen, P. H., Saha, K. K., Khaled, A., Kennedy, A., Tran, L. M., … Rawat, R. (2016). Impacts on breastfeeding practices of at-scale strategies that combine intensive interpersonal counseling, mass media, and community mobilization: Results of cluster-randomized program evaluations in Bangladesh and Viet Nam. PLoS Medicine, 13(10), e1002159.

Sanghvi, T., Haque, R., Roy, S., Afsana, K., Seidel, R., Islam, S., Jimerson, A., & Baker, J. (2016). Achieving behaviour change at scale: Alive & Thrive’s infant and young child feeding programme in Bangladesh. Maternal & Child Nutrition, 12(Suppl. 1), 141–154.

UNICEF. (2024). Child Food Poverty: Nutrition Deprivation in Early Childhood.

Child Nutrition Report, 2024. Report Brief. 2024. UNICEF, New York

Wignarajah, S., Bhuiyan, S. U. and Gugathasan, A. (2022). The Maternal and Child Health (MCH) Handbook and its Influence on Health Behaviors: A Literature Review. European Journal of Environment and Public Health, 6(1), em0092

World Bank. (2024). Transforming India’s nationwide nutrition program: Poshan Abhiyaan. World Bank Group.

Limits:

These interventions focus on prevention of malnutrition during an important period of a child’s life but prevention of malnutrition should be addressed throughout the life of child.

Risks:

  • Preventive measures across multiple systems (food, health and social protection) are insufficient in terms of scale and convergence, for the effective prevention of malnutrition.
  • Workforce capacities at the community level are inadequately supported.
  • Systems have insufficient capacities to deliver routine services including supply chains.
  • Barriers in the enabling environment that impede positive social behavior change are not sufficiently addressed.

Contingency measures:

  • Ensure convergence of interventions to reach the most vulnerable families.
  • Put in place innovative financing mechanisms for scalability.
  • Strengthen community workforce capacities.   
  • Investment in the adoption and enforcement of legislation, regulations in the food environment.
  • Guidelines and regulatory framework to support the distribution and the use of Specially Formulated Foods and/or fortified foods where needed.
  • Appropriate targeting of social assistance to reach the most at-risk groups.
  • Adequate fiscal capacity to sustain and adapt policies and guidelines.
  • Timely and adequate revision of national wasting protocols.
  • Monitoring systems to track coverage / performance and to address implementation challenges.
a) support the expansion of coverage of those either experiencing poverty or vulnerable to it in national social protection systems and addressing risks and contingencies throughout their lifecycle (SDG target 1.3), therefore, contributing to the progressive realization of the right to social security, b) contribute to the realization of the right to adequate food in the context of national food security in order to achieve a world free from hunger (SDG targets 2.1 and 2.3), c) support access to basic services (education, health, water and sanitation and housing), productive assets, appropriate technology (prioritizing low-carbon options), information, integrated social and economic inclusion programmes, skill building (including technical assistance and extension services in rural areas), financial inclusion, decent employment creation and access to safe, nutritious, and sufficient food (e.g.,home-grown school meal programmes) (SDG targets 1.4, 2.1 and 2.2), d) Contribute to addressing discrimination against women that leads to poverty, hunger and malnutrition such as differences in the prevalence of moderate or severe food insecurity between men and women, absence of women equal rights to economic resources, as well as of access to ownership and control over land and other forms of property, financial services, inheritance and natural resources, in accordance with national laws (SDG targets 5.a1 and 5.a.2), or contribute to recognize and value unpaid care and domestic work through the provision of public services, infrastructure and social protection policies and the promotion of shared responsibility within the household and the family as nationally appropriate (SDG 5.4), and f) reach out to food consumers vulnerable to food insecurity and malnutrition, with a view of promoting information and facilitating access to healthy diets, including through education

SDG 3 - Good health and well-being

  • Target 3.1 - By 2030, reduce the global maternal mortality ratio to less than 70 per 100,000 live births.
  • Target 3.2 - By 2030, end preventable deaths of newborns and children under 5 years of age, with all countries aiming to reduce neonatal mortality to at least as low as 12 per 1,000 live births and under-5 mortality to at least as low as 25 per 1,000 live births.
  • Target 3.4 - By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being
  • Target 3.7 - By 2030, ensure universal access to sexual and reproductive health-care services, including for family planning, information and education, and the integration of reproductive health into national strategies and programmes.
  • Target 3.8 - Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all.

SDG 5 - Gender quality

  • Target 5.6 - Ensure universal access to sexual and reproductive health and reproductive rights as agreed in accordance with the Programme of Action of the International Conference on Population and Development and the Beijing Platform for Action and the outcome documents of their review conferences.

UNICEF Maternal Nutrition Programming Guidance 

UNICEF Breastfeeding report 

UNICEF Breastfeeding and Family-Friendly policies 

International Code of Marketing of Breast-Milk Substitutes

WHO Guideline on Vit A supplementation in infants and children 6-59 months 

WHO guidance on ending inappropriate promotion of food for infants 

UNICEF Programming Guidance on Improving Diets of Young Childing during CF period  

WHO/UNICEF Implementation Guidance on Counselling Women to Improve Breastfeeding Practices 

WHO recommendations on home-based records for maternal, newborn and child health

WHO Strengthening implementation of home-based records for maternal, newborn and child health: a guide for country programme managers

CFS Voluntary Guidelines on Food Systems and Nutrition (VGFSyN)

CFS Voluntary Guidelines on Gender Equality and Women’s and Girls’ Empowerment (GEWGE)

Global Action Plan on Child Wasting

WHA65.6 Comprehensive implementation plan on maternal, infant and young child nutrition

WHO guideline on the prevention and management of wasting and nutritional oedema (acute malnutrition) in infants and children under 5 years published in December 2023

WHO Guideline for complementary feeding of infants and young children 6–23 months of age.

WHO recommendations for care of the preterm or low-birth-weight infant 2022

UNICEF Maternal Nutrition Programming Guidance 

UNICEF Breastfeeding report 

UNICEF Breastfeeding and Family-Friendly policies

International Code of Marketing of Breast-Milk Substitutes

WHO Guideline on Vit A supplementation in infants and children 6-59 months

WHO guidance on ending inappropriate promotion of food for infants

UNICEF Programming Guidance on Improving Diets of Young Childing during CF period

WHO/UNICEF Implementation Guidance on Counselling Women to Improve Breastfeeding Practices

Programme guidance to protect the nutrition of women and adolescent girls in humanitarian settings 

WHO recommendations on home-based records for maternal, newborn and child health

WHO Strengthening implementation of home-based records for maternal, newborn and child health: a guide for country programme managers

Global Action Plan on Child Wasting

Country examples